Vara
Packaging and promoting premium/luxury hair products.
Packaging and promoting premium/luxury hair products.
This was a competition for Avery Denison in May 2011. The project was based on a high end hair product range called Vara. The concept was based on the fact that people are obsessed with their own image, and can often be found checking themselves out in mirrors - what better time to advertise a hair product range, therefore instead of traditional print posters, create a range of reflective surfaces that promote hair products by Vara.
The packaging brand is based around hair types, with clarity what the product is for - image of straight hair fro straight hair, curly for curly, blond for blond etc. The pack is based around well shot images of hair.
