Olive Oil - extra virgin
A rough concept for an olive oil brand and packaging project.
This is an initial concept used as a study for bottle shaping and vague approach. Olive oil is effected by light, and extra virgin oil oil needs to retain that quality to hold its price tag. However, the colour is important to many olive oil users, and so seeing the oil is important.

We devised a bottle that used a thin seem that allows light through to allow users to see the colour of the oil, as well as provide a way to see how much oil is left in the bottle.
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